Maja Kaurin
How can a strategic use of colour promote and improve health and well-being? How does colour affect mood and productivity?
ENG | lecture | 1h | PLEK | free registration
How can a strategic use of colour promote and improve health and well-being? How does colour affect mood and productivity? Is there such a thing as colour psychology?
The presentation will showcase how colour applied in a strategic, evidence-based and user-centred way, either in public, healthcare or residential environment, can positively impact spatial perception, mood, motivation, behaviour, safety, health and well-being.
Colour is far more than decoration. It is a powerful sensory medium that influences how we feel and how we behave. Colour directly impacts the autonomic nervous system and the emotional state.
Supported by the evidence-based research on the effects of colour on well-being, healing and performance, we will look into how can colour and environmental colour design be used to promote relaxation, healing and concentration or foster communication and social interaction.
Presentation will be delivered in English.
Places are limited.
Maja Kaurin is a multidisciplinary designer active in architectural, interior and colour design, creating environments that tell a story, communicate, and enhance well-being through their strategic use of colour. She explores colour mapping as a method of understanding the atmosphere of a place, developing colour narratives.
She holds a degree in Architecture from the University of Zagreb and an MSc in Colour Dynamics (Environmental Colour Design) from the Budapest University of Technology and Economics. She is vice-president of ICA-Belgium (Interdisciplinary Colour Association Belgium) and a member of the AIC Study Group on Environmental Colour Design and the AIC Study Group on Colour Education.
She lives in Brussels, Belgium and works internationally.
@colorspotter / https://colorspotter.substack.com / LinkedIn